Google Ads · Accountants Dublin
Get in front of businesses
looking for an accountant.
Targeted Google Ads campaigns for accounting firms across Dublin. We focus on the keywords your ideal business clients actually use — and track every enquiry back to spend.
€4–€12
Avg. CPC for accountancy terms
€800+
Recommended starting ad spend
The challenge
Sound familiar?
Most professional service businesses in Dublin face the same core problem — unpredictable client flow and no reliable system to fix it. Google Ads, done right, solves this.
New client flow is feast or famine — packed in January, quiet by March
Your firm relies almost entirely on referrals with no predictable lead source
Competitor accountants are appearing above you on Google for searches your ideal clients are making
You've tried Google Ads but didn't see results — likely because the account wasn't built for accounting's longer decision cycle
How we work
What we actually do for accountants
Seasonal Campaign Strategy
Accounting demand spikes around self-assessment deadlines and year-end. We increase budgets at the right times and pull back during quieter months — so your spend matches the opportunity.
B2B Audience Layering
We overlay business-owner and decision-maker signals on top of keyword targeting. This means your ads reach the people who are actually looking to hire an accountant, not employees searching on their employer's behalf.
Remarketing for Long Decision Cycles
Businesses take weeks to decide on an accountant. We run targeted Display and YouTube remarketing to stay visible to firms that visited your site but didn't make contact — keeping you top of mind until they're ready.
Service-Level Campaign Structure
Separate campaigns for tax returns, payroll, company formation, and bookkeeping mean each search matches a highly relevant ad and landing page — dramatically improving conversion rates.
ROI Reporting Per Client Value
We report on cost per lead alongside your average client value. This makes the business case clear — not just clicks and impressions, but what each euro of ad spend is actually generating.
Common questions
When is the best time to run Google Ads for an accounting firm?
Year-round for business clients, but increase budget around January–April (tax season) and September–October (year-end for many Irish SMEs).
Can you target specific types of businesses with Google Ads?
Yes — we can layer audience targeting to focus on business owners and decision-makers, not just anyone searching for accounting help.
How do you handle the longer sales cycle for accounting services?
We combine search campaigns with remarketing — so even if a prospect visits your site and doesn't make contact immediately, your firm stays visible to them across Google's network until they're ready to decide.
What's a realistic cost per lead for an accountancy firm in Dublin?
With a well-managed campaign, a cost per lead of €40–€100 is achievable for most general accountancy services. For specialist or high-value services, CPLs can be higher — but so is the client value. We track this from day one.
Free — no obligation
Ready to getmore clients?
We don't work with everyone. But if you run a professional service firm in Ireland and you're serious about growth — let's talk.