Google Ads · Tradespeople Dublin
More jobs.
Less relying on word-of-mouth.
Google Ads for electricians, plumbers, roofers, and builders across Dublin. Local targeting, call-only campaigns, and budgets that make sense for trade businesses.
€2–€6
Avg. CPC for emergency trades
€500+
Recommended starting budget
The challenge
Sound familiar?
Most professional service businesses in Dublin face the same core problem — unpredictable client flow and no reliable system to fix it. Google Ads, done right, solves this.
Work is consistent when it's busy but slow months arrive without warning and are hard to recover from
You rely almost entirely on word-of-mouth — referrals you can't control or predict
Customers in your area are searching for your service right now on Google, but they're calling your competitors instead
You don't have time to manage marketing yourself and aren't sure which approach is worth the investment
How we work
What we actually do for tradespeople
Call-Only Ads for Emergency Work
When someone has a burst pipe or no heating, they want to call immediately — not fill in a form. Call-Only Ads show only on mobile and dial your number directly, cutting friction to zero. For emergency trades, they convert at 40–60% higher rates than standard text ads.
Dublin Radius Targeting
We target a precise radius around your base — typically 10–15 km — so you're only paying for searches you can actually respond to quickly. Tight targeting also improves your Quality Score, which reduces your cost per click.
Negative Keywords from Day One
Trade searches attract huge volumes of irrelevant traffic: job listings, training courses, DIY guides, trade suppliers. We build comprehensive negative keyword lists before launch, preventing 20–35% of budget waste from day one.
Ad Scheduling for Maximum ROI
Emergency ads run 24/7. Planned project ads run during business hours when you can respond. Weekend budgets increase for emergency-prone searches. Your ads appear when they're most likely to generate a call — not at 3am for a bathroom renovation quote.
Local Services Ads Setup
Google's Local Services Ads (LSAs) appear above standard ads, show your rating and a Google Guaranteed badge, and charge per lead rather than per click. We handle the verification process and run LSAs alongside your Search campaigns for maximum coverage.
Common questions
What budget do I need to start getting calls from Google Ads?
For emergency trades work in Dublin, €500–€800/month in ad spend is enough to generate a consistent flow of calls. CPCs for trade terms are lower than professional services, so your budget goes further. We recommend starting with a single campaign focused on your highest-value service.
I don't have a website. Can I still run Google Ads?
Yes — Call-Only Ads don't require a website. They dial your phone directly from the ad. That said, having a simple, fast landing page significantly improves performance for non-emergency searches and planned project enquiries.
What are Local Services Ads and should I use them?
LSAs appear above standard Google Ads and show your Google Guaranteed badge. They charge per lead rather than per click and require a verification and background check process. We recommend running both LSAs and standard Search ads — they complement each other for maximum Dublin visibility.
How do I stop paying for clicks that don't turn into jobs?
The biggest drivers of wasted spend are broad match keywords, poor negative keyword lists, and targeting that's too wide. We address all three from day one — most campaigns we take over see immediate improvement in lead quality after the first optimisation pass.
Free — no obligation
Ready to getmore clients?
We don't work with everyone. But if you run a professional service firm in Ireland and you're serious about growth — let's talk.