Google Ads · Advisors Dublin
Attract high-value clients
actively seeking financial advice.
Google Ads campaigns built for IFAs, mortgage brokers, and financial planning firms in Dublin. Compliant ad copy, high-intent targeting, and full conversion tracking.
€6–€15
Avg. CPC: pension advisor terms
€5k+
Client lifetime value (typical IFA)
The challenge
Sound familiar?
Most professional service businesses in Dublin face the same core problem — unpredictable client flow and no reliable system to fix it. Google Ads, done right, solves this.
You're authorised by the CBI but unsure how to run ads that are fully compliant with financial services advertising rules
Generalist agencies write ad copy that makes claims your firm legally can't back up
Your landing pages aren't converting — visitors arrive but don't enquire
Google applies extra scrutiny to financial services content; your ads keep getting disapproved
How we work
What we actually do for financial advisors
CBI-Compliant Ad Copy from Day One
We write ad copy that reflects Irish financial services regulations — no guaranteed return claims, appropriate disclaimers where required, and language your compliance officer won't flag.
Service-Level Campaign Structure
Separate campaigns for pensions, mortgages, investments, and protection mean your ads are hyper-relevant to each search. A person searching "pension advisor dublin" sees a pension ad — not a generic financial services page.
YMYL Landing Page Guidance
Google classifies financial advice as "Your Money or Your Life" content — held to higher E-E-A-T standards. We advise on what your landing pages need: credentials, CBI registration, disclaimers, and clear CTAs that convert.
Google Financial Services Certification
Certain financial product categories require pre-certification with Google before ads can run. We handle this as part of onboarding — so your campaigns launch without unnecessary delays or disapprovals.
Remarketing for Considered Purchases
Financial advice is a high-consideration purchase. Most people visit multiple times before reaching out. We run compliant remarketing campaigns that keep your firm visible through that decision process.
Common questions
Are there restrictions on advertising financial services on Google?
Yes — financial services advertisers must be authorised by the Central Bank of Ireland. We understand these requirements and ensure campaigns are fully compliant before any ad goes live.
Can I mention specific products like pensions or mortgages in my ads?
Yes, with the right approach. Product-specific ads perform very well — but ad copy must avoid implying guaranteed returns or outcomes. We write copy that highlights your expertise and independence rather than product performance.
Why do financial services ads sometimes get disapproved by Google?
Google applies stricter policies to financial services ads, including requirements for landing page disclaimers, regulated status disclosure, and certain product certifications. We navigate this as standard — accounts we manage don't face repeated disapprovals.
Is Google Ads better than LinkedIn for reaching high-net-worth clients?
For most consumer-facing IFAs targeting individuals with pensions, mortgages, or investment needs, Google Ads outperforms LinkedIn on cost per lead. LinkedIn works better for B2B financial services targeting corporate clients or senior executives.
Free — no obligation
Ready to getmore clients?
We don't work with everyone. But if you run a professional service firm in Ireland and you're serious about growth — let's talk.