Google Ads · Clinics Dublin
Fill your appointment book
with new patients.
Performance Google Ads for dental practices across Dublin. We know how patients search for dentists — and build campaigns that turn those searches into booked appointments.
€2–€6
Avg. CPC for dental terms
5–12%
Typical conversion rate
The challenge
Sound familiar?
Most professional service businesses in Dublin face the same core problem — unpredictable client flow and no reliable system to fix it. Google Ads, done right, solves this.
Appointment slots go unfilled — especially mid-week and outside peak hours
You're spending on Facebook Ads but the enquiry quality is low and bookings are inconsistent
Emergency dental searches happen every day in your area but your clinic isn't showing up
You have no system to track which marketing is actually generating appointments
How we work
What we actually do for dental clinics
Emergency vs. Elective Campaign Split
Emergency searches ("emergency dentist dublin", "dentist open now") convert at 2–3× the rate of general terms and need different bidding and ad copy. We run dedicated campaigns for each search type so nothing is blended or diluted.
Local Radius Targeting by Treatment
Patients travel further for implants than for a check-up. We set targeting radii based on treatment type — 5–8 km for general and emergency care, up to 20 km for cosmetic and specialist treatments.
Appointment Conversion Tracking
We track completed online bookings, contact form submissions, and phone calls separately. You see exactly how many appointments came from Google Ads each month — and at what cost.
Treatment-Specific Ad Groups
Invisalign ads go to an Invisalign page. Implant ads go to an implants page. This match between search, ad, and landing page is the single biggest driver of conversion rate improvement for dental practices.
Negative Keyword Management
Dental searches attract irrelevant traffic — dental nurse jobs, NHS treatment queries, DIY dental fixes. A thorough negative keyword list built from day one prevents 20–35% of budget waste before it happens.
Common questions
How quickly can Google Ads fill my appointment book?
Most dental clinics start seeing new patient enquiries within the first 2 weeks of a campaign launching. It takes 4–6 weeks to optimise bids and targeting for consistent, predictable bookings.
Should I advertise all treatments, or focus on specific ones?
Start with your highest-margin treatments (implants, Invisalign, cosmetic bonding) and your highest-volume needs (emergency, new patient registration). Spreading budget across too many treatments early means not enough data to optimise any of them effectively.
What's the difference between Google Ads and Local Services Ads for dentists?
Local Services Ads (LSAs) appear above standard Google Ads, show a Google Screened badge, and charge per lead rather than per click. We typically recommend running both — LSAs for general and emergency searches, standard Search ads for specific treatments.
I'm already running Facebook Ads. Do I still need Google Ads?
Facebook and Google serve different purposes. Facebook shows ads to people who weren't looking for you — useful for cosmetic treatment awareness. Google captures people actively searching for dental services right now. For immediate appointment bookings, Google Ads consistently outperforms Facebook for dental practices.
Free — no obligation
Ready to getmore clients?
We don't work with everyone. But if you run a professional service firm in Ireland and you're serious about growth — let's talk.